This collection demonstrates some of the many self-serve creative templates I created and enabled. Designed for ease of use, various options allowed stakeholders to quickly iterate on creative variations for the purpose of AB testing to ultimately optimize market performance.

The templates are made using Adobe After Effects with Storyteq, a sophisticated third-party plugin. Together with After Effects' expressions functionality, I was able to give the templates a high degree of flexibility for the end-users while mitigating problematic design problems.

While I'm not always strictly responsible for the original design, a high degree of adaptation was required to bring the design across to After Effects to enable the templating functions. For example, it was necessary to recreate the phone asset in Blender to allow for pixel-perfect data to allow embedding the asset it displays in the final creative, which was one of the key requirements for the template.